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Peak Achievement Training® Introduces New Neurovideofeedback™ System For Training Happiness

The Peak BrainHappiness Trainer™ can help people achieve excited or calm happiness whenever they want through brainwave biofeedback training

Philadelphia, PA. - Jun. 18, 2009 – Peak Achievement Training® will announce the launch of its new neurovideofeedback system, the Peak BrainHappiness Trainer, at the First World Congress on Positive Psychology at 8:30 PM today. The meeting will be hosted by the International Positive Psychology Association.   Their mission is to promote and refine the science and practice of positive psychology and to facilitate communication and collaboration among interested researchers and practitioners.

Peak Achievement’s founder, Dr. Jon Cowan, will be demonstrating how the Peak BrainHappiness Trainer can train the brain to achieve positive feelings, particularly excited happiness, on Thursday evening, Friday, and Saturday.

The Peak BrainHappiness Trainer uses a new technology to enhance the effects of the pleasurable brain chemical, dopamine, by modifying the brain's electrical activity at the prime spot--the Prefrontal Pleasure Center--where it can be accessed.  The user can enhance its activity by increasing the output of a brainwave pattern called Neureka!, which is based on the 40 Hertz (cycle per second) gamma brainwave rhythm, the same brainwave rhythm that is enhanced during meditation.  Just a few short lessons with the Peak BrainHappiness Trainer will begin the user’s mastery of this key brain rhythm, so they can start to enhance feelings of happiness, love, gratitude, satisfaction, and peace, while simultaneously decreasing stress levels. Over time, one can learn to access these feelings at any time on demand.  A recent study showed that Neureka! is associated with feelings of happiness, love, satisfaction and gratitude.

The Peak BrainHappiness Trainer is a complete training system for enhancing positive feelings; decreasing stress; improving learning and memory; and increasing awareness and mindfulness by detecting brainwaves related to these experiences and showing them to the user. The system includes three DVDs and two CDs that were specifically selected to get one’s mood moving into a positive direction. Any DVD can be played inside the large window on the right of the computer's screen. As the user begins to feel better, the video display will get larger and the music will be louder. With instantaneous feedback, these feelings are enhanced by directly activating the brain system that produces these feelings--the Prefrontal Pleasure Center.

By combining this Neureka! neurovideofeedback™ with the Peak Achievement Trainer’s Alertness-enhancing method, the Peak BrainHappiness Trainer can also train people to generate feelings of excited happiness.  Dr. Cowan states “This new combination can help bring back the intensely positive feelings that a basketball fan experiences at a game, or a rock music lover has at a concert.  There are so many people who want to experience them more often.  Now they can learn to do so more easily without being there.”

Dr. Beverly Rubik, the President of the Institute for Frontier Sciences, who has conducted a research study on this neurovideofeedback system states, “From numerous studies in mind-body science and medicine, we know that happiness is a root cause of good health. Now you can choose to engage your brain in the Neureka! experience using the Peak BrainHappiness Trainer to elevate yourself mentally and physically.”

About Peak Achievement Training:
Peak Achievement Training®, a d/b/a of NeuroTek, LLC, is a revolutionary performance enhancement technology company that has created the world’s first economical, accurate external interface between the human brain and a PC. The Peak Achievement Trainer® enables human performance improvement by measuring and displaying Focus, Alertness, and Neureka! using special computer hardware and software. The company’s proven technology has benefited professional athletes, corporate executives, and military officers as well as children and adults with attention difficulties.

For more information on the product, or to order online, visit or call 800-886-4228.
Media contact:
Dr. Jon Cowan
Phone: 502.228.0605 or 502.419.0456 (cell)


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