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The Press Release on the Mood Elevator
The Press Release on the Study Showing Improved Attention and Behavior in Five Hours
HistoryThe Company: NeuroTek, LLC, d/b/a Peak Achievement Training®, is a revolutionary performance enhancement technology company that has created the world’s first simple, accurate external interface between the human brain and a PC. The Peak Achievement Trainer® enables human performance improvement by measuring and displaying Focus, Alertness, and Awareness using special add-on computer hardware and software. The company’s proven technology has benefited professional athletes and corporate executives who wanted to excel, as well as children and adults who had attention problems.
The company's predecessor, NeuroTechnology, Inc., also d/b/a Peak Achievement Training®, was formed in 1993. In 1997, it developed new technology to address a well-recognized and unfulfilled market need for peak performance training products, meeting price and performance requirements of professionals and semi-professionals in a wide range of environments.
The Trainer can now measure the Three Fundamental Dimensions of Mental Processing--Focus, Alertness, and Neureka! In July, 2009, we announced a new product, the Peak BrainHappiness Trainer, incorporating these dimensions. Several studies have found that Neureka! is also related to positive feelings, such as happiness, love, gratitude, and mindfulness, and possibly to enhanced health. Further research indicated that training with the Peak BrainHappiness Trainer can enhance these feelings and decrease depressed moods, while improving memory without doing any exercises. By combining measures of Alertness and Neureka!, the Peak Brain Happiness Trainer can also help create feelings of Excited Happiness.
FocusedAlert Training can also teach ADHD children to increase their ability to sustain their attention and improve their behavior faster than other approaches. A study published in a major EEG journal substantiates the effectiveness of this training in only five hours--twelve sessions performed once a week. The company holds a patent on this neurofeedback method and has recently filed another patent expanding the use of neurofeedback training to wearable displays such as Google Glass, particularly for the purpose of improving the outcomes of muscle rehabilitation by training the client to focus on the muscles prior to the actual rehabilitation.
The company is also exploring the use of these three measurements for neuromarketing, the measurement of a group's responses to media messages in order to understand and improve the presentation.
The two companies have gathered an impressive list of users to their credit, including the David Leadbetter Golf Academy; the 2001 Super Bowl Champions; Olympic Training Centers in the US, Canada, England, China, Norway, Taiwan and Singapore; the US Army's Centers for Enhanced Performance; several champion golfers; Fortune 500 companies; numerous universities and clinicians; the U.S. Office of Personnel Management; and many others.
Meet Dr. Jon Cowan
The Founder - Jonathan Cowan, Ph.D., the Founder and Chairman of Peak Achievement Training (NeuroTek, LLC), is a well-known and respected researcher and pioneer in Neurofeedback training. He discovered very simple and clear Neurofeedback Training methods for Focus, Alertness, and Neureka!, the brain's response to new learning, which encompasses enhanced memory, cognition, and positive feelings. He has designed and marketed the Peak Achievement Trainer, the Peak BrainHappiness Trainer, and the Mood Elevator. He has participated in designing and publishing a number of research studies on these systems, showing improvements in attention, autistic issues, and long-term happiness. He is a Peak Performance Specialist who understands that NeuroVideoFeedback™ technology has the ability to improve people's lives by increasing their focus and decreasing stress. He earned his Ph.D. from the University of California, San Francisco, where he worked with Dr. Joe Kamiya, the discoverer of brainwave biofeedback. Dr. Cowan is committed to making this powerful technology widely available for consumer, professional and institutional use.
Dr. Cowan frequently presents his new insights about attention disorders and the function of the brain’s frontal lobes--the hypotheses that lead to the development of these very powerful protocols--at professional meetings and seminars.
Dr. Cowan's media experience includes:
The Peak BrainHappiness Trainer® is the first accurate Brain-PC interface designed to analyze Three Fundamental Dimensions of Mental Processing as well as strengthen and enhance the brain’s Executive Attention Network, the site that controls new learning. It provides accurate, understandable interactive information to the user that accelerates the learning process, and precisely indicates performance improvement. This innovative
technology improves performance through training Focus, Alertness, and Awareness during practice and/or visualization of particular activities.
One of golf's master teachers, David Leadbetter, and sport psychologist Robert Winters published an article indicating that their initial studies showed that the Peak Achievement Trainer showed different brainwave patterns for very proficient golfers compared with students and those having trouble with their game.
A training program at a Fortune 500 company was able to double the amount of time that the top 23 executives were able to concentrate in just five sessions. Our data indicates that the Peak Achievement Trainer® may be several times faster than prior approaches. This NeuroTek system is so easy to use that people usually understand how to make the equipment respond by focusing within their first three minute trial. If the user becomes distracted in any way, the Peak Achievement Trainer® senses it and immediately lets them know so that they can focus again. Other instruments typically take 5-10 sessions to create the same level of understanding.
For testimonials, look at our Success Stories page.
Jonathan "Jon" Cowan, at 502-228-0605, firstname.lastname@example.org
E-mail us: email@example.com
The Peak Achievement Trainer is an educational instrument.
It is not intended to treat or diagnose any disease or disorder, not for clinical use, and cannot be used for evaluating advertising or other media.
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