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Media KitThe American Institute of Stress presented the Peak Achievement Trainer with its Award for Distinction and Innovation, December 31, 2007. Please refer to the press releases on PRCom and EurekAlert! and our press release. Further information is located on our webpage on stress. New Product Announcement, February 24, 2007: NeuroTek, LLC announced the release of the Neureka! Protocol package for the Peak Achievement Trainer. the first in the industry to clearly measure the “Aha!” moments of discovery or sudden awareness in the brain. Neureka! measures the function of a new brain system that also boosts memory of important new information.The Trainer can now measure the Three Fundamental Dimensions of Mental Processing--Focus, Alertness, and Neureka! HistoryThe Company - NeuroTek, LLC, d/b/a Peak Achievement Training®, is a revolutionary performance enhancement technology company that has created the world’s first economical, accurate external interface between the human brain and a PC. The Peak Achievement Trainer® enables human performance improvement by measuring and displaying Focus, Alertness, and Awareness using special add-on computer hardware and software. The company’s proven technology has benefited professional athletes, corporate executives, and military officers as well as children and adults with attention problems.The company's predecessor, NeuroTechnology, Inc., also d/b/a Peak Achievement Training®, was formed in 1993. In 1997, it developed new technology to address a well-recognized and unfulfilled market need for peak performance training products, meeting price and performance requirements of professionals and semi-professionals in a wide range of environments. The two companies have gathered an impressive list of users to their credit, including the David Leadbetter Golf Academy; the 2001 Super Bowl Champions; Olympic Training Centers in the US, Canada, Israel, Norway, Taiwan and Singapore; the US Army's Centers for Enhanced Performance; Fortune 500 companies; the U.S. Office of Personnel Management; and many others. Meet Dr. Jon Cowan
The Founder - Jonathan Cowan, Ph.D., BCIAC, the founder and Chairman of NeuroTek, is a well-known and respected researcher and pioneer in interactive performance enhancement training. He is a Peak Performance Specialist who understands that NeuroVideoFeedback™ technology has the ability to improve people's lives by increasing their focus and decreasing stress. He earned his Ph.D. from the University of California, San Francisco, where he worked with Dr. Joe Kamiya, the discoverer of brainwave biofeedback. Dr. Cowan is committed to making this powerful technology widely available for consumer, professional and institutional use.
Dr. Cowan frequently presents his new insights about attention disorders and the function of the brain’s frontal lobes--the hypotheses that lead to the development of these very powerful protocols--at professional meetings and seminars. 
The Technology
The Peak Achievement Trainer® is the first accurate Brain-PC interface designed to analyze the Three Fundamental Dimensions of Mental Processing as well as strengthen and enhance the brain’s recently discovered Executive Attention Network, the site that controls new learning. It provides accurate, understandable interactive information to the user that accelerates the learning process, and precisely indicates performance improvement. This innovative technology improves performance through training Focus, Alertness, and Awareness during practice and/or visualization of particular activities.
Research by sports psychologists and neuroimagers has established that learning by visualizing is highly effective and that it activates 88% of the brain cells used in the actual activity. In 2004, NeuroTek released a completely new software package, the VR Software featuring the ability to record video simultaneously with brainwave measurements to create NeuroVideos of people performing important tasks. This NeuroVideoFeedback™ software also allows any of the Three Fundamental Dimensions of Mental Processing to control a DVD, CD, animation, or audio file. The Peak Achievement Trainer went wireless the next year, substituting a transmitter and receiver that weighs about two ounces for the interface box, and giving the users freedom of motion and superb electronics. One of golf's master teachers, David Leadbetter, and sport psychologist Robert Winters published an article indicating that their initial studies showed that the Peak Achievement Trainer showed different brainwave patterns for very proficient golfers compared with students and those having trouble with their game. A training program at a Fortune 500 company was able to double the amount of time that the top 23 executives were able to concentrate in just five sessions. Our pilot data indicates that the Peak Achievement Trainer® may be several times faster than prior approaches. This NeuroTek system is so easy to use that people usually understand how to make the equipment respond by focusing within their first three minute trial. If the user becomes distracted in any way, the Peak Achievement Trainer® senses it and immediately lets them know so that they can focus again. Other instruments typically take 5-10 sessions to create the same level of understanding. For testimonials, look at our Success Stories page. Dr. Cowan's media experience includes:
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| E-mail us: info@peakachievement.com The Peak Achievement Trainer is an educational instrument. It is not intended to treat or diagnose any disease or disorder, not for clinical use, and cannot be used for evaluating advertising or other media. Copyright© 2008 Peak Achievement Training. All Rights Reserved |
